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The Concept of Brio – City Collection

City Collection Ladies knit top

The Concept of Brio – City Collection.

The Italians have a beautiful word, ‘brio’, the Oxford English Dictionary defines as:

Vigour or Vitality of Style or Performance.

Being Italian, they apply it to icons of engineering like Alfa Romeo and Ferrari.

Italian car Alfa Romeo

Reading a magazine article that used this very description got me to thinking:

What better word to define the Style and Performance of our world leading label in business and corporate shirting for Men & Women from City Collection.

Tailored with a modern twist.

Tailored with a modern twist that draws styling from current fashion trends but remain contemporary enough to suit a wide range of body shapes and sizes that are every bit at home in the office and showroom environment, on the road or in the boardroom.


City Collection soft tops

Crafted from fabrics from the old mills of Europe and Japan as well as newer Eco-friendly factories in Central Asia to create a product that is quality guaranteed and of world class standard.

City Collection – Premium Corporate Wear

City Collection has been a mainstay of our premium corporate collection since we started the apparel side of our business back in 2001 for the very reason that it was a favourite of our business clients who come back repeatedly to replace or update their corporate image.

With a service life numbered in years, the City Collection range represents extreme value for money despite being toward the premium end of the shirting range.

Pure Shirt and Top Specialist.

Being a pure shirt and top specialist means their small but dedicated design team don’t get distracted trying to be ‘all things to all people’, an issue for some of the budget labels that are out there that rely on large inventory and selling huge volume with an end result of not doing any of it particularly well.

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