About Us

Hi, I’m Denise Betteridge, CEO and Managing Director of Signature Clothing Group and I’d like to welcome you to this website as a starting point in your search for a new corporate image for your business, organisation or maybe just for yourself personally.

After a long career in corporate management I understand intimately your issues, frustrations and pain points trying to find a uniform that:

• Reflects your individual style
• Meets your business goals
• Fits your body shape
• Is age and climate appropriate
• Matches in with your colour palette
• And meets your budget requirements

especially in these challenging times.

The success of this business was built on the back of listening to you, the customer, and designing and delivering on those requirements with the highest level of integrity, honesty and value.

These are the core values my team and I follow in every aspect of our service delivery to You.

I’m a wife, a mother, a business owner, a tax payer, an employer, a friend, a home buyer, and a family budgeter. Like you I have to juggle everything from the shopping list to the family calandar, and I have the same challenges, dreams, aspirations and hopes for myself and my family as you do, so as we form a business relationship you can rest assured my team and I are aware of all the things going on in your day,

and we will work tirelessly together to ensure your uniform needs aren’t one of the extra things to create stress in your life.

We are an independant family owned business, which means our Focus is You, not the Board and not the Shareholder.

Since a little girl I’ve always had an eye for fashion, seeking out the latest trends in clothing, shoes, bags and accessories has been my passion, especially finding the unique and different labels from independant designers.

So when the opportunity came to set up this Corporate Uniform speciality business back in 2001 all those years of knowledge and experience helped me establish an offering in terms of product and service that was sadly missing in this niche.

Put simply, the mission was to put together a range that could meet the needs of people from all walks of life, fitting into every budget, style and job description.

After 12 years of running the Hunter Valley’s largest logo embroidery operation the idea came about after repeated feedback from our growing customer base being frustrated that the range, service and quality of Corporate and Business Uniforms, Suiting and Business Shirts, especially for Women was not available in Newcastle and the Hunter Valley region.

After extensive research and accessing our large network of suppliers and manufacturers we decided that an international range of Corporate Apparel could be sourced and supplied from a local showroom and went about setting up shop in a beautiful 100 year old building on the New England Highway at Maitland.